Geico, known for usually having at least passable advertisements, is the latest company to adopt the cringeworthy tactic of lampooning ‘internet/text’ lingo, such as the example given above.
Who is that appealing to? People who speak like that? Or people who don’t? Because I’m not really sure that anyone does, and I’m not really sure that anyone cares. What it is, is, embarrassing, in a word. Was the ethos that it’s a universally panned dynamic in society? If that was/is the case, why don’t they just show people beating up Nazis and flash the name Geico at the end?
